{"id":91,"date":"2022-11-23T11:16:10","date_gmt":"2022-11-23T09:16:10","guid":{"rendered":"https:\/\/student74.tehonet.com\/?page_id=91"},"modified":"2022-11-24T09:32:42","modified_gmt":"2022-11-24T07:32:42","slug":"somemarkkinointi","status":"publish","type":"page","link":"https:\/\/student74.tehonet.com\/?page_id=91","title":{"rendered":"SOMEMARKKINOINTI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"91\" class=\"elementor elementor-91\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4928829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4928829\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5a80a4\" data-id=\"e5a80a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9456ef elementor-widget elementor-widget-heading\" data-id=\"d9456ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">SOMEMARKKINOINTI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4cac4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4cac4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee82efa\" data-id=\"ee82efa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c729a24 elementor-widget elementor-widget-text-editor\" data-id=\"c729a24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Mit\u00e4 on somemarkkinointi?<\/strong><\/p><p>Somemarkkinointi voi tarkoittaa maksettua mainontaa tai orgaanisen n\u00e4kyvyyden hankkimista sosiaalisessa mediassa. Maksettua mainontaa voidaan tehd\u00e4 esimerkiksi Facebookissa ja Instagramissa riippuen siit\u00e4, mik\u00e4 on tavoittelemasi kohderyhm\u00e4.<\/p><p>Facebookin mainosty\u00f6kalulla tavoitat eritt\u00e4in tarkasti kohdennettuja yleis\u00f6j\u00e4 Facebookissa ja Instagramissa. Lis\u00e4ksi mainosty\u00f6kalulla voidaan luoda samankaltaisuuteen perustuvia yleis\u00f6j\u00e4, joiden avulla mainostusta voidaan laajentaa sellaisille, jotka muistuttavat jo sivustosi\/some-tilisi kanssa vuorovaikutuksessa olleen henkil\u00f6n profiilia.<\/p><p>Somemarkkinoinnilla (eli sosiaalisen median markkinoinnilla) tavoitat valtaosan suomalaisista, rakennat br\u00e4ndin tunnettavuutta, ker\u00e4\u00e4t myyntiliidej\u00e4 sek\u00e4 kasvat tuloksellisesti verkkokaupan myynti\u00e4.<\/p><p><strong>Miksi some-markkinointia tehd\u00e4\u00e4n?<\/strong><\/p><p>Viimeisimm\u00e4n tutkimustiedon mukaan Facebookia k\u00e4ytt\u00e4\u00e4 72 % suomalaisista. Instagramissa k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4r\u00e4 on t\u00e4ll\u00e4 hetkell\u00e4 46 %.\u00a0<\/p><p>Jo 71 % suomalaisten tekemist\u00e4 verkko-ostoksista tehd\u00e4\u00e4n mobiililaitteella. My\u00f6s some-markkinoinnilla on t\u00e4ss\u00e4 oma roolinsa. Maksetun mainonnan avulla voidaan somessa tavoittaa ostavia kohderyhmi\u00e4 mainoksilla, jotka ohjaavat suoraan verkkokaupan tuotteen luo.<\/p><p><strong>Markkinointi Facebook-pikselin avulla<\/strong><\/p><p>Ennen some-markkinoinnin aloittamista verkkosivuille asennetaan yrityksen Facebook-tilin pikseli. Pikseli yhdist\u00e4\u00e4 yrityksesi verkkosivut ja Facebook Business Managerin.<\/p><p>Pikselin avulla voidaan kohdentaa mainontaa verkkosivuilla vieraileville. Pikseli ker\u00e4\u00e4 tietoja yrityksesi sivuk\u00e4vij\u00f6ist\u00e4 ja heid\u00e4n tekemist\u00e4 toiminnoista sivuilla. Esimerkiksi mainontaa voidaan kohdentaa verkkokaupassa tuotteen ostoskoriin lis\u00e4nneille, mutta ei ostaneille.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab8baa elementor-widget elementor-widget-heading\" data-id=\"6ab8baa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">kaipaatko apua sis\u00e4ll\u00f6ntuotantoon tai somemarkkinointiin?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e3433 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"14e3433\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OTA YHTEYTT\u00c4<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d84ccb6\" data-id=\"d84ccb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f13e6d6 elementor-widget elementor-widget-image\" data-id=\"f13e6d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/student74.tehonet.com\/wp-content\/uploads\/2022\/11\/Ivory-Social-Media-Marketing-Infographic-1-410x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/student74.tehonet.com\/wp-content\/uploads\/2022\/11\/Ivory-Social-Media-Marketing-Infographic-1-410x1024.png 410w, https:\/\/student74.tehonet.com\/wp-content\/uploads\/2022\/11\/Ivory-Social-Media-Marketing-Infographic-1-120x300.png 120w, https:\/\/student74.tehonet.com\/wp-content\/uploads\/2022\/11\/Ivory-Social-Media-Marketing-Infographic-1-768x1920.png 768w, https:\/\/student74.tehonet.com\/wp-content\/uploads\/2022\/11\/Ivory-Social-Media-Marketing-Infographic-1.png 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOMEMARKKINOINTI Mit\u00e4 on somemarkkinointi? Somemarkkinointi voi tarkoittaa maksettua mainontaa tai orgaanisen n\u00e4kyvyyden hankkimista sosiaalisessa mediassa. Maksettua mainontaa voidaan tehd\u00e4 esimerkiksi Facebookissa ja Instagramissa riippuen siit\u00e4, mik\u00e4 on tavoittelemasi kohderyhm\u00e4. Facebookin mainosty\u00f6kalulla tavoitat eritt\u00e4in tarkasti kohdennettuja yleis\u00f6j\u00e4 Facebookissa ja Instagramissa. Lis\u00e4ksi mainosty\u00f6kalulla voidaan luoda samankaltaisuuteen perustuvia yleis\u00f6j\u00e4, joiden avulla mainostusta voidaan laajentaa sellaisille, jotka muistuttavat jo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOMEMARKKINOINTI - SIULLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/student74.tehonet.com\/?page_id=91\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOMEMARKKINOINTI - SIULLE\" \/>\n<meta property=\"og:description\" content=\"SOMEMARKKINOINTI Mit\u00e4 on somemarkkinointi? Somemarkkinointi voi tarkoittaa maksettua mainontaa tai orgaanisen n\u00e4kyvyyden hankkimista sosiaalisessa mediassa. Maksettua mainontaa voidaan tehd\u00e4 esimerkiksi Facebookissa ja Instagramissa riippuen siit\u00e4, mik\u00e4 on tavoittelemasi kohderyhm\u00e4. Facebookin mainosty\u00f6kalulla tavoitat eritt\u00e4in tarkasti kohdennettuja yleis\u00f6j\u00e4 Facebookissa ja Instagramissa. 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